Mountain Capital Partners
Helping these established resorts achieve a 400-800% ROI through multi-channel marketing and digital advertising
Mountain Capital Partners (MCP) owns and operates some of the nations most well-known ski resorts including Purgatory Resort, Arizona Snowbowl and Sipapu Resort. In this highly competitive market, they need a sustainable and efficient way to acquire new guests while building frequency and lifetime value with existing guests.
Leveraging knowledge built during our long-standing relationship along with researching new strategies and tactics, we worked with MCP to develop a branding, marketing and advertising approach that engaged more customers and increased their level of engagement. We continue to execute a 7-channel digital advertising approach combined with a comprehensive asset management program. The campaigns have yielded an ROI between 400-800%, depending on the channel.
What We Did
- Marketing and Advertising Strategy
- Digital Advertising Management
- Google Search Advertising
- Google Display Advertising
- Trip Advisor Display
- Adroll Retargeting
- Social Advertising
- Search Engine Optimization
- Conversion Optimization
- Website Design, Development and Maintenance
- Email Marketing
A sample of display, retargeting, social, and other assets
A 7-channel digital advertising approach combined with digital asset management has yielded between a 400-800% ROI for the different resorts (depending on channel) over the past 6 months.